Aroque Athletic

aroque – verb \ ə – rōk \ – Innovative high design sport apparel handmade in the United States of America, modeled by athletes, promoting goodwill.

Performance based and lifestyle driven with an appreciation for iconic athletic styles of decades past., Aroque Athletic is inspired by sport itself.  The Rochester, NY based apparel brand explores performance design qualities across competitive and physical activities, advancing select characteristics to elevate and refine apparel for the modern athlete. Committed to promoting local athletes that share similar values, each product sale commissions a local athlete and a charitable cause of their choice.


Logo Design
Brand Identity Design
Art Direction