Campaign: Sounds of Saving

#FightBackWithMusic

Over the past two decades in the U.S., suicide rates have risen by 33 percent. Sounds of Saving aims to fuel the hope needed to reverse that trend, ultimately improving mental health and reducing suicide rates. Launching on World Suicide Prevention Day in 2019, SOS gifted over 1000 albums to people in New York City to raise awareness around the cause and the campaign. Musicians published their own hopeful playlists on Spotify while a suite of social media templates was designed to help amplify the campaign beyond the physical activation showcasing lyrics that heal and helpful tips on how to use music as a way to cope with depression and suicidal thoughts.