Brand Identity

Greenpoint Fish &
Lobster Co.

Greenpoint Fish & Lobster Co. is a sustainable fish market and cafe in Brooklyn, NYC. It’s mission is simple: to offer the freshest oysters, lobster rolls and ceviche, plus lessons on oyster shucking, lobster steaming and a whole lot more. 

Tasked with creating a new brand rooted in the rich tradition of a New England style fish market without coming across gimmicky or pedestrian, we delivered a custom stamp that is as sustainable as it is of the neighborhood in which it resides. It’s a timeless nod to the DIY aesthetic which encapsulates many of the areas surrounding businesses and streets.