Brand Identity

Templeton World Charity Foundation

Templeton World Charity Foundation is a global non-profit that promotes scientific and spiritual progress through open-minded and scholarly inquiry in a wide range of fields. Seeking to re-orient the brand and minimize confusion among its sister philanthropies, TWCF needed to implement a fresh new brand identity for the organization and its various program themes.

The signature butterfly icon was designed to illustrate the crossroads of science and spirituality, evoking the essence of discovery which links all of TWCF’s innovative studies. The brand color palette was chosen to reflect the tropical location of the organization’s headquarters, while communicating the duality of science and spirituality by exploring visual polarities (white & black, blue & gold).

 
 
 
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